A clothing line with a model from Lahore was recently chastised for filming near a Gurdwara in Kartarpur. The company was accused of not honouring the sanctity of the holy place.
The disrespect was quickly noticed by the Sikh community. A Sikh journalist resorted to Twitter to express his displeasure with the fashion brand’s disrespect of the Sikh community. The journalist tagged the Prime Minister and Minister for Religious affairs of Pakistan in his tweet.
Modelling bareheaded for ladies' attire, in the premises of Gurdwara Sri Darbar Sahib at #KartarpurSahib in Pakistan, by a Lahorite woman, has several hurt the religious sentiments of Sikhs. Further the pictures were uploaded on social media.@ImranKhanPTI @MORAisbOfficial pic.twitter.com/i5RX01kWGo
— Ravinder Singh Robin ਰਵਿੰਦਰ ਸਿੰਘ رویندرسنگھ روبن (@rsrobin1) November 29, 2021
Also Read: Kartarpur Corridor reopened as COVID cases drop
The model was seen shooting bareheaded in the holy place of Kartarpur. Such an act is detested by every religious group, be it sikh, Christian or Muslim. The news didn’t take much time to swarm over the internet.
The President of Delhi Sikh Gurdwara Management committee, too, condemned the act. He took to his twitter saying; “Modelling at Sri Kartarpur Sahib is desecration. Pakistan court issued arrest warrant of star who did dance video at Mosque; same must be done against this woman from Lahore as an example of treating all religion at par.”
DSGMC President @mssirsa has demanded strict action against #Pakistan model who posed without her head covered and with her back towards #KartarpurSahib.
The Sikh leader has asked @MEAIndia to lodge a protest with #Pakistan over the incident. pic.twitter.com/yGGxSq426i
— Dhairya Maheshwari (@dhairyam14) November 29, 2021
Many prestigious entities tweeted to detest the disrespect of Kartarpur Gurdwara. The chief minister of Punjab also addressed the matter by claiming to take legal action on it.
Pakistan Punjab Chief Minister Sardar Usman Bazdar has taken strict notice of Incident of modeling in the premises of Gurdwara #KartarPurSahib.@UsmanAKBuzdar seek report from CS and order to take action against the staff who allowed modeling. @MashwaniAzhar @fawadchaudhry https://t.co/1vxNMByoXy pic.twitter.com/M7BukV5ni1
— Ravinder Singh Robin ਰਵਿੰਦਰ ਸਿੰਘ رویندرسنگھ روبن (@rsrobin1) November 29, 2021
Read More: Magdalena Andersson becomes Sweden’s first female prime minister
The Designer and the model must apologise to Sikh Community #KartarPurSahib is a religious symbol and not a Film set….. https://t.co/JTkOyveXvn
— Ch Fawad Hussain (@fawadchaudhry) November 29, 2021
After all the naming and shaming, the brand removed the pictures of the shoot in kartarpur from its Instagram page and publicly apologized for hurting the sikh community of Pakistan.
Video message from owner of mannat clothing regarding #KartarpurSahib Shoot pic.twitter.com/9KX1asBkYd
— Karam Ellahi Gondal (@karamgondal) November 29, 2021
The model has also apologized, saying it was not the intention to do so and will be careful in the future. Both the brand and model have clarified that it was not an ad campaign, and they understand the significance of Gurdwara.
View this post on Instagram
